Nintendo Wii Launch and Ad Campaings
I was responsible of the creative launch of Nintendo Wii in Spain, with local advertising for TV, OUTDOOR, MAGAZINES, and PRESS. I created more than 20 diferent Spots from the very launch to all the games software and with local microtargeting campaings for women, young adults, kids and seniors. The goal was to make WII the family console. It was fullfilled as it sold 4 million consoles in a country of 37 inhabitants. Besides my work (and my agency Sr.Lobo of which I was the founder Creative director and CEO ) was replicated and used in more than 12 countries.
I was responsible of the creative launch of Nintendo Wii in Spain, with local advertising for TV, OUTDOOR, MAGAZINES, and PRESS. I created more than 20 diferent Spots from the very launch to all the games software and with local microtargeting campaings for women, young adults, kids and seniors. The goal was to make WII the family console. It was fullfilled as it sold 4 million consoles in a country of 37 inhabitants. Besides my work (and my agency Sr.Lobo of which I was the founder Creative director and CEO ) was replicated and used in more than 12 countries.
