Michael Jackson´s Fan Expo.
Branded content campaing for the release of the movie “This is it”, Client: Sony Pictures.
Integrated campaign involving social media and forums online to collect and present the expo made by the fans themselves. Cost 80.000€ and ROI over 830.000€
Made 100% by fans conected through social media to build up the expo.
Branded content campaing for the release of the movie “This is it”, Client: Sony Pictures.
Integrated campaign involving social media and forums online to collect and present the expo made by the fans themselves. Cost 80.000€ and ROI over 830.000€
Made 100% by fans conected through social media to build up the expo.
