Creative Direction for the spanish launch of Nintendo´s Brain Training Video game.
The goal was to position the product as a health complement. It was designed for an advanced age target, so we looked for a national celebrity who was country renowed. During 4 weeks the tv commercials advanced through the game´s progression, as the player does, with funny but realistic situations in order to demostrate the game´s utility.
It sold 3 million copies during Christmas time and engaged an entire generation of non players to a game. It was years before smartphones and it broke the stigma of an adult playing games.
The goal was to position the product as a health complement. It was designed for an advanced age target, so we looked for a national celebrity who was country renowed. During 4 weeks the tv commercials advanced through the game´s progression, as the player does, with funny but realistic situations in order to demostrate the game´s utility.
It sold 3 million copies during Christmas time and engaged an entire generation of non players to a game. It was years before smartphones and it broke the stigma of an adult playing games.
